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Influencing the influencers

“Influencer marketing” is one of the hottest trends in the industry right now. Put simply, it is about selling products, services or even ideas by working with certain people (the influencers) who have the right sort of clout with the audience you are trying to work with. Of course, this is nothing new; the celebrity […]

Making inroads with millenials

  ‘Millennials’ may be the most talked about – and yet simultaneously the least understood – demographic in marketing today. To succeed in reaching them, the first step is to forget the stereotypes. Millenials aren’t avocado-eating snowflakes; they are savvy digital consumers who can singlehandedly decide the success (or failure) of your campaign. Who are […]

Why web monitoring matters

Field of Dreams gave us the famous platitude that “if you build it, they will come”. That may be sound advice if you are Kevin Costner and are considering building a baseball pitch, but it has always been terrible marketing advice. When it comes to websites, “build it and they will come” strays into the […]